Monthly Archives: June 2011

Tip of the Week: Utilize Traffic Types

You have your emailers, your PPC whizzes, publishers who do incentivized search campaigns and some who do it all. Using traffic types means you can easily let each affiliate know which campaigns they will want to run. After watching this video you can get your affiliates set up for individualized traffic types and save yourself [...]

How and Why Affiliate Marketing Works

LinkTrust had our annual Summer party yesterday (check out Facebook to see pictures of our adventures) and every year when we get together with employees and members of our family we realize that our family really doesn’t get what we do. So, here are a few infographics we’ve found to help explain what affiliate marketing [...]

Tip of the Week: Offer Rating System

Affiliate managers are constantly being asked “What’s your best converting offer?” or “What offers are performing the best?” With the Offer Rating System available in LinkTrust, you can let affiliates answer some of those questions for themselves. After you turn on the feature, and allow affiliates to see the average rating offer, they can see [...]

The Mega Booth is Open

If you haven’t heard already, space for Affiliate Summit East is getting scarce. This New York show is shaping up to be another incredible Summit! The LinkTrust mega-booth has proven to be the spot to see and be seen on the Affiliate Summit exhibit floor. This fall, we have another great line up of LinkTrust [...]

Tip of the Week: Custom Conversion Parameters

Give yourself some flexibility by using the custom conversion parameters available in LinkTrust. Watch this LinkTrust tip of the week to learn how. How to add custom conversion parameters to your confirmation pixel in LinkTrust: 1. Enter Campaign Settings. 2. In Additional Tracking Options, check “Allow custom conversion parameters.” This tells LinkTrust to give you [...]

Tip of the Week: Cookie-less tracking using Server-Side Pixels

Stay ahead of the new “Do Not Track” legislation and get used to using cookie-less tracking now. Using server-side pixels is easier than it sounds. Watch this LinkTrust training video to learn more about tracking options in your affiliate tracking system. Server-side pixels are great for mobile tracking and delayed reporting. Using a server-side post [...]