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LinkTrust releases version 6.0 with
cutting edge features and new license
options:
Pixel
tracking just got more sophisticated and
streamlined with the April 1, 2009,
release of LinkTrust version 6.0. In
this highly anticipated release,
LinkTrust partners will see more than 30
new features including improvements in
reporting for networks and affiliates,
full style sheet control of the
affiliate interface and improved
filtering.
“Version six brings a variety of new
features that are unique to the
industry,” said Bret Grow, president of
LinkTrust Systems. “We really focused on
giving networks the tools they need for
high-level affiliate management.”
Grow said networks will see increased
productivity with the addition of
features like the ability to have tiered
affiliates and more targeted reporting.
The development process for version 6.0
also focused on the needs of affiliates.
“In this system, we amped up the power
of the pixel,” Grow said. Version 6.0
includes pixel piggy-backing through
image pixels, server-side pixels,
creative reporting, encrypted single-use
cookies, and cookieless tracking.
Creating a version of LinkTrust with so
many new features was a monumental
project for the LinkTrust development
team. The team recognized the importance
of creating a solid infrastructure
designed to elegantly support the
powerful features being offered.
“With this latest build, we didn’t just
add some bells and whistles, we took the
initiative to do a major backbone update
to the LinkTrust platform,” Grow said.
“We want our system to stay on the
cutting edge of technology while meeting
the needs of the day-to-day user.”
Along with the update of the LinkTrust
platform, LinkTrust licensing has also
evolved to meet the needs of our
partners and potential partners. The new
structure adds two new entry-level
licensing options.
LinkTrust Version 6.0 Licensing:
LinkTrust Systems is the leader in
hosted tracking solutions for the online
marketing and advertising industry.
LinkTrust has established strong
relationships with industry leaders by
consistently providing the most accurate
tracking and highest level of customer
support available.
Version 6.1
 Feature List
- API Enhancements
- UNSUB Central Integration
- Consumer Match
- Telesign Integration
- DataX
Integration
Version 6.2
Feature List (features still being finalized)
- FormTrust
- Change Log Searching
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