For Immediate Release
Contact: Carol-Lyn Jardine
Phone: 801-331-6945 x 1106
Cell: 801-358-6807
Fax: 801-880-8884
carol-lyn@linktrust.com
www.linktrust.com |
Additional Contact: Kyna Taylor
Phone: 801-331-6945 x 1118
kyna@linktrust.com |
LinkTrust Releases 50 New Features and Updates
Including Affiliate Fraud Scoring
Salt Lake City, Utah (Jan. 29, 2010)— The LinkTrust
team released more than 50 features and updates this
week in the Version 6 feature suite. With the
successful implementation of the SAN and migration
of the majority of LinkTrust partners to Version 6
in 2009, the focus for 2010 is to expand the
features available to partners.
All of the features planned for 2010 are designed to
give LinkTrust partners the tools they need to break
through costly and time intensive barriers like
affiliate fraud.
“We’re excited to kick off the New Year with the
release of these new features,” said Bret Grow,
president of LinkTrust. “Affiliate fraud scoring is
just one of the features I’m excited to offer our
partners. All of the new features we plan to release
this year will not only make it easier for our
partners to do business, but keep a competitive edge
in the industry.”
To help each LinkTrust partner make the most of
these new features, the support team at LinkTrust is
hosting a training webinar on Feb. 3 at 11 a.m.
Register here:
https://www2.gotomeeting.com/register/551286107
today.
As the affiliate marketing industry continues to
grow, so does the potential for fraudulent activity.
With the new affiliate fraud scoring system from
LinkTrust, networks and advertisers can gain insight
on potentially fraudulent affiliates. Each time a
new affiliate signup is entered into the system,
three separate numbers will be provided for the
affiliate based on the following criteria:
Duplicates—LinkTrust will check submitted data
against all existing affiliates in your account and
give you the number of matches found.
Suspended—LinkTrust will check against all suspended
affiliates across the entire LinkTrust platform of
more than 150 networks and provide the number of
matches found.
Denied—LinkTrust will check against all denied
affiliates across the LinkTrust platform and provide
a number of matches found.
“As we all know, fraud is the biggest enemy in this
industry,” said Jeremy Coon, LinkTrust director of
sales. “One of the best ways to combat fraud is to
stop it before it starts by not signing up
fraudulent affiliates. Our new tool gives affiliate
managers help spotting those fraudulent affiliates
when they sign up. That means less time spent
combing through signups and more time supporting
good affiliates.”
Working in tandem with the affiliate fraud scoring
system, the affiliate fraud signup filter will help
partners define a blacklist of unacceptable
affiliate signup field values. Each time a potential
affiliate submits an application, LinkTrust will
check against the blacklist defined by the partner.
The filter will then automatically deny any new
affiliate signups that match the predefined
criteria.
A new page has been added that allows recovery of
previously declined affiliate applications.
Another great addition to the feature suite is the
mass simple banner import. Put together a single
basic tab-delimited file for a single campaign or
multiple campaigns, upload it to the system and
creatives are available instantly to affiliates.
Graphing capabilities have also been enhanced.
Affiliates can see their commissions per day, follow
the multi-line graph of transactional volume at a
glance, or easily recognize their top performing
campaigns.
LinkTrust partners can now record and store payments
made to affiliates. Payment records can be manually
entered or imported via file using the payment
import feature. Affiliates will always be up-to-date
on what payments have been sent because they can see
all their payments, details and notes from within
the Affiliate Center.
The new link generator tool allows LinkTrust
partners and their affiliates to quickly and easily
build tracking links and confirmation pixels from
any screen. Simply select the campaign and
affiliate, add any additional details and it’s done.
This tool will be easily accessible from the Support
Tools menu, within each campaign’s settings menu and
within the Affiliate Center.
Also, affiliates can create and track up to 10 sub
IDs on a single tracking link and provide multiple
email addresses within their account to receive a
carbon copy of all messages.
For the rest of the features and upgrades released,
check out the LinkTrust support site.
Register for the training webinar on Feb. 3 at 11
a.m. here (https://www2.gotomeeting.com/register/551286107)
and learn how these features can be applied to your
company.
LinkTrust is an advanced software platform for
affiliate tracking, ad network management and lead
management. Recognized as an industry leader with
outstanding customer support and platform
reliability, LinkTrust serves some of the most
successful ad networks in the industry.
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