Affiliate Payment Terms Organization

You can now assign payment terms to an affiliate in LinkTrust. This makes it easy for your accounting department to view affiliates and affiliate commissions by their payment terms.

The more organized you can be, the easier it is to make your affiliates happy.

Learn how to use this feature in this LinkTrust training video.

Give Your Affiliates Their Own Specific Creatives

One of the newest features in LinkTrust gives you the ability to customize which creatives display for an affiliate. Now you can display specific creatives to a particular affiliate and/or affiliate group for an offer within the Affiliate Center.

Here’s a LinkTrust Training Video to learn how to get started using this feature.

How to use the Transaction Modification API

Starting today, Dec. 7, 2011 you can remotely modify transactions in LinkTrust. (That’s not the only thing you can do now! Check out all of our newest features on the LinkTrust 6.8.2 release page!)

Whether you modify the transactions yourself through the new API or give your merchant’s the instructions, it allows you to adjust transactions based on click, transaction or merchant reference IDs.

Watch the LinkTrust training video to get a step-by-step walkthrough of using the Transaction Modification API.

Transaction Modification API, QR Codes and More!

Just in time for a little holiday bonus, we’re giving you some new ways to track your campaigns, manage affiliates and take your business to the next level.

With the new Transaction Modification API you can edit transactions remotely. This is great for merchants with their own CRM- they can edit based on their own ID numbers. The remote editing of transactions can be automated via API or by using the LinkTrust Windows app. Learn how to use this feature in the LIVE webinar, Wednesday, Dec. 7, 2011.

If you’ve been thinking about experimenting with offline marketing, or mobile applications consider using a QR Code. This 2D image is similar to a bar code and works in an instant to get the consumer to a special landing page. With LinkTrust you can generate a unique QR code and use it to drive traffic online or in print. We’ve optimized the images to be of the highest quality, meaning they are compatible with most devices. Watch the webinar Wednesday, Dec. 7 at 11 a.m. MST to learn more about how to generate and use a QR code.

Giving you yet another way to save time and help your affiliates earn more money, you can now create Affiliate-Specific Creatives. Customize a creative for a particular affiliate or give a specific creative for an affiliate group. This is helpful for affiliates driving targeted traffic who need special places to send it, without requiring you to create an entirely new campaign.

Learn more about these and other features going live Wednesday, Dec. 7, 2011 on the new release features page.

LinkTrust customer RateSpecial Interactive featured on NBC LA

We love seeing LinkTrust customers succeed! Long-time LinkTrust customer, RateSpecial Interactive was recently recognized as the fastest-growing private company in Los Angeles on NBC LA.

Check out the CEO of RateSpecial, David Tam, talking about the reasons behind the company’s success in this video from NBC LA:

View more videos at: http://nbclosangeles.com.

Tip of the Week: Mobile Tracking

Mobile browsing is quickly taking over, and has been for more than 5 years according to this CNET article.

As more and more people own smartphones, more Internet browsing and application searching happens on the fly. Affiliate marketers have already been taking advantage of the additional time people spend on the internet by tailoring their creatives and webpages to be mobile-friendly.

You’ve always been able to track clicks and conversions on mobile campaigns through LinkTrust, now you can track application installs as well.

Check out this LinkTrust Training Video to learn how to get started today!

SOPA: What it means to affiliate marketers

The Internet is exploding this week with news about SOPA- the Stop Online Piracy Act that was introduced in the House of Representatives Oct. 26, 2011.

This bill is working to give the FTC and other US government law enforcement agencies the power to fight online piracy- trading and sharing of restricted intellectual property.
The bill is divided into two parts with the first focusing on combating “foreign rogue sites”, websites outside U.S. jurisdiction that enable or facilitate copyright infringement, and the second focusing on increased penalties to combat intellectual property theft via digital means.

For a basic overview of the bill, check out the Wikipedia article on SOPA.

Opposition to the bill is coming from a variety of places.

Artists are nervous about the bill because, as put so skillfully in the Washington Post: “[SOPA] is under attack by users of the Internet’s most popular Web sites, who say that the legislation is tantamount to censorship. The bill puts artists in a tricky place: On one hand, it protects their work. On the other hand, it could prohibit the collaborative creativity that the Internet enables and curb viral marketing that can help an artist’s career.”

Calling the bill “censorship” of the Internet, Eric Schmidt, executive chairman of Google, has taken a stance that will not easily be revoked or overturned. In a TechCrunch article reporting his speech, he says: “The solutions are draconian. There’s a bill that would require ISPs to remove URLs from the Web, which is also known as censorship last time I checked.”

Because we all like to see things explained visually, check out this interesting infographic explaining one potential implication of the pending legislation.

LinkTrust goes to PubCon 2011

For the first time ever, LinkTrust team members, Bret, Jeremy and Chris are in Las Vegas, exploring the PubCon scene. They set up a table on the perimeter of the exhibit hall floor and are ready to answer any questions you might have about how an affiliate tracking software can help your business.

Here Bret and Jeremy have the table all set up, ready to teach affiliates about why their traffic is safer with LinkTrust networks than any other network (hint: no scrubbing!)

The crowds at PubCon are growing year by year, and we’re glad we are there to meet with new people and say hello to our friends in the affiliate marketing industry.
Stop by the table Wednesday, Nov. 10 and enter to win an iPad 2!

New Video Tools Available

With the release of LinkTrust 6.8 we are updating a few of our training videos to make sure you know how to use the features in the new look of LinkTrust– and to make sure you know about all of the great new ways you can use LinkTrust. Watch the videos below for a guided tour of the following features:
Affiliate Management Tools

Campaign Groups

New UI Video

Test Affiliate

Fraud Controls

Conversion Fraud Controls

View/Export Conversion Details in the Affiliate Center

Disabling Cookie Based Tracking

Auto Assign Campaigns to New Affiliates

LinkTrust 6.8 Service Pack 1

We just released a service pack for LinkTrust 6.8. With the new array of options to customize payouts and automatically unapprove transactions in LinkTrust 6.8 we realized it can be a bit difficult to determine exactly why a conversion got a particular payout or was unapproved. With this update you can now see in the transaction details why the given payout, revenue and approval were given.

When the UI was redesigned for 6.8 the “quick jump” feature was dropped. Many of you requested we bring it back, so bring it back we did, with a few improvements. This updated “quick jump” feature should do a better job of finding what you are searching for and helping you quickly navigate to it. For those unfamiliar with the old feature, look in the upper right corner of the screen for a search box. Based on the drop down next to it you can search for campaigns, affiliates, merchants or even transactions.

There are a few other improvements that came out with this service pack. We now give more control over how an affiliate account is created when approving an affiliate application.  We also made a handful of minor UI fixes and tweaks.