Use Case: Pre-populate a website with data from a previous page. Let your affiliate capture information about the visitor on their site and pass it to the merchant’s landing page.
For example, the merchant has a website form with fields for a consumer’s first name, last name, and email address. The affiliate also has a website with a form that has already captured the consumer’s first name, last name, and email address. The affiliate sends the consumer to the merchant’s page along with the consumer’s first name, last name, and email address. When the consumer lands on the merchant’s page, those three fields are pre-populated on the merchant’s page with the data sent by the affiliate.
This happens because the affiliate appended the first name, last name, and email address parameters to the URL and passes the values to the merchant. This saves the consumer time having to re-enter the information twice.
Basically, by using additional data parameters and values, the affiliate can populate the merchant’s website with the consumer information it has already collected.
LinkTrust Feature: Propagate Additional Data
This option allows LinkTrust to append any additional data which was added to the affiliate’s tracking link to the landing page URL.
Why would I enable this?
If you want any additional data appended to the affiliate’s tracking link to be sent to the merchant on the landing page URL or the alternate landing page URL, enable the Propagate Additional Data option.
Why would I disable this?
If you want to block any appended data from being added to the landing page URL or the alternate landing page URL location, disable the Propagate Additional Data option.
Additional Data is any name=value pair that has been added to the Tracking URL. When this additional data passes through LinkTrust, it is recorded and displayed for each transaction within the Transaction Details Report. The ability for an Affiliate to pass additional data through LinkTrust can be limited. By default, LinkTrust doesn’t allow additional data on a Tracking URL to be passed to the Merchant’s landing page.
However, if you wish to pass the CID, AFID, SID or ADID all you need to do is add a token for the appropriate value you wish to pass.
Tokens available for the Landing Page URL:
- Campaign ID : [=CID=]
- Affiliate ID : [=AFID=]
- Creative ID : [=ADID=]
- Sub ID : [=SID=]
- Click ID : [=ClickID=]
- Affiliate Reference ID : [=AffiliateReferenceID=]
- Alternate ID : [=AltID=]
- NonEncoded URL for Dynamic landing pages: [=NonEncodedURL=]
- Additional Data : [=Field Name=]
Additional Data Tokens
If you wish to place a token that provides a specific value from an Affiliate’s Tracking URL, place [= and =] around the name of the field that was provided on the URL. For example, if your affiliate appended “&site=google&type=search“ onto their Tracking URL, you can pass these values on the landing page by adding “&site=[=site=]&type=[=type=]“.
Enable Additional Data Tokens in LinkTrust on the Campaign Settings Page below the Landing Page URL.
For more information about passing data, contact LinkTrust support.