One of the quickest ways to understand the performance of a campaign is to look at the earnings per click, or EPC. An affiliate’s EPC can tell you in a glance the quality of the traffic he or she is sending.

Because EPC can be calculated in a variety of ways, it’s important to know how your affiliate tracking software arrives at that magical number.

In LinkTrust, EPC is calculated by dividing a campaign or affiliate’s gross commission by the number of non-filtered clicks.

For a detailed video of where to find your EPC in LinkTrust and a visual indication of how it is calculated check out this training video:

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