• Automate every process of capturing and brokering leads
• Cloak redirect links
• Integrate with any web form
• Flexible for any business vertical
• Scalable to process millions of leads per day
• Create adjustments for discrepancies
• Edit and resend failed leads
• Integrated 3rd party lead validation through Service Objects
• Sell a lead before you buy it
• Piggy-back affiliate pixels
• Lead and Co-registration capture & tracking
  • 100% tracking accuracy
  • Capture data via Form Post, query string or XML.
• Allow affiliates to post data directly into your campaign database.
• Custom data capture fields.
• Send consumers to custom success or error pages.
• Populate consumer lead data into success and error pages.
• Integrate "error" messages into your website.
• Automatically generate posting instructions.
• Posting instructions page allows affiliates to test and debug their posting prior to going live.
• Data response
  • Respond to affiliates/consumers in HTML, text, XML, redirect URL etc.
  • Send email auto responders to consumers.
• Drill down transactional reporting
  • Drill down cost/profit analysis.
  • Query a specific date range.
  • Query a pre selected date: Month-to-date, today, yesterday etc....
  • Query by affiliate or Adhoc criteria.
  • Query by campaign.
  • Query by sub ID.
  • Query by creative.
  • Query by manager.
  • Query by merchant.
  • Query by returns.
  • Query by filtered transactions.
• Transactional level data management
  • Query by gross, filtered and qualified transactions.
  • Query transactions by Affiliate.
  • Query transactions by Merchant.
• Merchant transaction returns.
• Edit transactional data.
• Elapse transaction time.
• Elapse merchant response time.
• Merchant rejected transaction reasons.
• Export transactional data and reports.
• Real-time lead validation (scrubbing) to ensure best quality
  • Custom data business rules (formulas).
  • Custom filtering and rules for incoming lead data.
  • Create required and custom filters on data fields.
  • Create custom rules/filters/formulas for Merchants.
  • Set Merchant daily/monthly volume caps.
  • Duplicate (phone, IP and email) filtering.
  • State/phone/postal code matching/filtering.
  • Geo-Targeting allows you to deny traffic from countries you don't want traffic from.
  • Verify lead data in real-time with over 300 million verified consumer records (ConsumerMatch*).
  • Re-route rejected and filtered leads to other campaigns and merchants (Data Recycling).
• Real-time data delivery
  • Send data to Merchants in real-time.
  • Track delivery speeds.
  • Translate data into your merchant's required format.
  • Send data via form post, querystring, email, XML and the Merchant Center
  • Sell leads on an exclusive and semi-exclusive bases (single or multi-sell).
  • Create alias fields to integrate your lead data with 3rd party systems or merchants.
  • Process error/return responses from 3rd party systems or buyers (Positive Verification).
  • Cap by daily volume.
  • Cap by monthly volume.
  • Restrict merchant delivery by day of week.
  • Restrict merchant delivery by time of day.
  • Restrict merchant delivery by max response time.
  • Priority and round-robin style data distribution.
  • Tiered payouts and distribution.
• Edit and resend leads to buyers anytime.
• Custom response to affiliate/consumer by merchant.
• Custom email auto responder(s)
  • Create multiple HTML or text messages to consumers.
  • Custom message time delays.
  • Auto-populate consumer data into messages.
  • Send messages through your own mail server or ours.
• Lead returns from merchants
  • Automate data returns from merchants.
  • Cap data returns from merchants by lead age.
  • Manually return data from merchants.
  • View merchant scrub and return rates.
• Allow merchants to update their payouts by transaction
• Unlimited merchant accounts export leads
• Easy data extraction
  • Download/Export lead data in various formats.
  • Extract data from Merchant and Partner Centers.

View features in detail.