Testimonials

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INNOVATIVE FEATURES
Publishers Clearing House (PCH) is synonymous with the sweepstakes they use to draw attention to its discounted magazine deals and product offers. Nationally known for its famous Prize Patrol that surprises screaming winners on their doorsteps, PCH has awarded over $242 Million in prizes.

“Outside of the innovative features in LinkTrust, the customer service is the best”

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LEADING EDGE OF TRACKING
Nearly half of the United States population can be classified as a subprime borrower. That means that a huge number of people are unable to get a bank loan, or even in some cases, a bank account. Total Marketing Systems connects brands…

“LinkTrust is at the leading edge of tracking technology”

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DIVERSE OPTIONS
Since 2003, the team at OFFERweb has provided value to affiliates by developing the best performing campaigns. From home and auto warranty, to life insurance and satellite TV, the network’s offers connect marketers with top-notch advertisers.

“LinkTrust knows the business and what we need as an advertiser to succeed with Lead Gen”

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CLIENTS
Sam Sim
GUPPY MEDIA
“We have been working with LinkTrust ever since switching over from a legacy system, and I have to tell you that I am most impressed with their level of support. I mean who else will provide real time IM/chat support – that is just nuts in our industry! In addition, their staff is friendly and always customer service oriented. Lastly, in terms of pixel tracking, particularly in cases of multiple pixels, the level of accuracy is unequaled – server to server tracking and postback is no problem as well. If you haven’t already – get LT!.”
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Ariel Soudak
SAY MEDIA GROUP
”Whether you are an advertiser running your own offers, an affiliate network or an affiliate that likes to work direct with your advertisers, LinkTrust has all the tools you need. We are very impressed with the LinkTrust technology, accuracy and features. It seems like they really thought about everything and everyone while designing this software. Combine this with an un-paralleled level of support, great reports, advanced and multiple tracking options and we know we found a great partner.”‬
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George Avery
GETADS
There is only one reason you should work with LinkTrust. You care about quality tracking and want your affiliates to trust you. LinkTrust is spot on with leads and we know that our affiliates are being credited for every lead they generate. LinkTrust’s name describes them very well. We appreciate our account manager Jeremy and owner Bret for all the extra effort they put into our business as well. A great team, great partnership and you’ll never look for another system again.”
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Raquel Napier
INNOVATIVE ADVERTISING
LinkTrust is by far the best tracking solution we have tried. Just recently we left LinkTrust to try their newest competitor to only switch back after four months. These guys are way ahead of their competitors. They are never down, accurate tracking, their support is A++ and available 24/7, they have good fraud filters, user friendly, very helpful and easy to get a hold of. Learn from my experiences and don’t waste your money like I did hopping around thinking there was better.”
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Tom McErlane
RATE SPECIAL
Alex Choe
GUPPY MEDIA
Joy Miskovich-Dudas
OFFERWEB
Landon Taylor
ILEAD INTERACTIVE
Rich Nolan
RTK MEDIA
Zach Ray and Diana Breed
TRIAD MEDIA
Randy Mitchelson
NATIONAL WEB LEADS
Leah Bradbury
PLASMID MEDIA
CASE STUDIES
LinkTrust for Online Advertisers
CASE STUDY: Publisher’s Clearing House
LinkTrust for Ad Networks
CASE STUDY: Total Marketing Systems
LinkTrust for LeadGen
CASE STUDY: OfferWeb

HOW PUBLISHERS CLEARING HOUSE GREW THEIR AFFILIATE PROGRAM

The Challenge

PCH needs to expand its affiliate program without hiring more staff.

Publishers Clearing House (PCH) is synonymous with the sweepstakes they use to draw attention to its discounted magazine deals and product offers. Nationally known for its famous Prize Patrol that surprises screaming winners on their doorsteps, PCH has awarded over $242 Million in prizes. The PCH Affiliate Program was developed to create long-lasting partnerships directly with publishers to run offers of leading value-based consumer products and magazines. As a leader in the direct marketing industry, the PCH Affiliate Program team didn’t have time to focus on all the smaller affiliates who wanted to run their offer, so they limited their efforts to high-volume publishers and networks. When they wanted to increase their revenue by utilizing smaller-volume publishers, they needed an intuitive solution that would give them everything they needed to reach these additional affiliates without expanding their personnel.
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The Solution

LinkTrust makes it easy to interact with hundreds of affiliates, saving time and increasing revenue for PCH.

“LinkTrust made it so easy to distribute links and creatives that we’ve been able to extend our program to dealing with smaller websites we just didn’t have time for before we chose LinkTrust,” said Jason Zeller, PCH Affiliate Program’s manager. “We didn’t have the time or the people in-house to do all the work. With LinkTrust we were able to keep our staff the same size and let the publishers pull the links and creatives themselves.” Along with making it easier to work with more publishers, LinkTrust made it easier for PCH to work with large affiliate networks by taking away the need to create individual tracking links and utilizing the ability to track by SubID to get even more visibility in the traffic reports. The flexible accounting features in LinkTrust make it easy for PCH to pay their hundreds of publishers every month. With these and other features in place, the PCH Affiliate Program has been able to expand their reach and increase revenue.
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The LinkTrust Difference

From implementing feedback and answering every question, LinkTrust is there for PCH.

The LinkTrust team worked with PCH to ensure that the software was intuitive and matched their specific needs. Whether they need to request a new feature or ask a question about an existing aspect of the tracking software, the LinkTrust customer service team is there. It’s easy to get someone on Live Chat, phone or email to ask a question and your question is always addressed. “Anyone who is looking for affiliate tracking software should choose LinkTrust,” Zeller said. “Outside of the innovative features in LinkTrust, the customer service is the best. From the day you sign up they are there to help you move things along. You aren’t just given the technology and left alone. I would definitely choose LinkTrust again.”
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HOW TOTAL MARKETING SYSTEMS FOUND THE MOST ACCURATE SOLUTION

The Challenge

Connect subprime borrowers with advertisers and keep track of it all.

Nearly half of the United States population can be classified as a subprime borrower. That means that a huge number of people are unable to get a bank loan, or even in some cases, a bank account. Total Marketing Systems connects brands that have payday loan, credit card debt, auto and finance offers with affiliates who have subprime traffic. With such a large audience, TMS needed a way to track all of the traffic between affiliate and advertiser and know how much to pay each affiliate. Although Geoff Clay, managing partner at TMS, had built his own in-house tracking before, he didn’t want to deal with the expense of development and the headaches of maintaining an in-house software. So, they started looking for an affiliate tracking software that would be incredibly accurate, low maintenance and was run by people who were receptive to feedback about the system.
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The Solution

LinkTrust is the most accurate affiliate tracking software for affiliate networks.

For the TMS team, the choice in affiliate tracking software came down to which tracking software was the most accurate. “I looked at a number of systems and not only is LinkTrust the most accurate, but they understand where the industry is headed,” said Clay. “Instead of sticking to business as usual, LinkTrust is looking at other opportunities to expand, making it easy for me to try new things as well.” For affiliate networks, the tracking platform needs to be able to do everything that the network needs. LinkTrust figured out how to integrate call tracking into pixel tracking making it possible for TMS to expand their business. Allowing customers to post data into the system while locking down the security on where those post backs come from meant that TMS didn’t have to restrict their business to the same old re-brokering traffic that many networks do. “LinkTrust is on the leading edge of tracking technology,” said Clay. “They are doing things better than most companies because they are gauging where tracking is moving and seeing the future of the industry.”
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The LinkTrust Difference

LinkTrust works with their clients to carve out the future of digital tracking.

As a LinkTrust client for nearly 5 years, TMS has grown with LinkTrust. Clay said the LinkTrust team feels like family and enjoys sitting down and discussing where the industry is headed. With an eye to the future, Total Marketing Systems knows that they can rely on LinkTrust to give them what they need today and develop the features needed as the industry evolves.
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HOW OFFERWEB TOOK CONTROL WITH LEAD GENERATION

The Challenge

OFFERweb needs one system that combines innovative affiliate management tools with intelligent lead capture and distribution capabilities.

Since 2003, the team at OFFERweb has provided value to affiliates by developing the best performing campaigns. From home and auto warranty, to life insurance and satellite TV, the network’s offers connect marketers with top-notch advertisers. As OFFERweb grew, the company’s efforts to innovate and adapt their strategy to new industry trends were hindered by outdated software they purchased when they first began. Restricted to brokering offers, their original tracking system offered little when it came to monetizing lead data that never converted.
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The Solution

LinkTrust’s combination of pixel tracking and lead distribution software enable OFFERweb to have increased control over an offer’s success.

After looking at a number of tracking options that lacked the customization and expandability they were looking for, OFFERweb came to LinkTrust in 2006 for their affiliate management and lead generation tools. The ability to easily host and post leads with LinkTrust has made it possible for OFFERweb to act as the advertiser and create their own custom offers. After the leads have been captured in LinkTrust, OFFERweb finds it easy to maximize the number of buyers they have and create rules to avoid poor conversions. Utilizing LinkTrust’s host and post ability they can create offers where every successfully posted lead or pixel fire equals revenue for everyone. LinkTrust Lead Gen also gives OFFERweb the ability to adapt their business for increasingly mobile userbase, who amount to nearly one in every 2 leads at OFFERweb. “We never go live with an offer until it’s mobile optimized,” said Joy Miskovich-Dudas, OFFERweb founder. “In fact, we are now even hosting such branded offers as Fidelity Life & DISH Network, in order to mobile optimize and build an even better converting campaign.”
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The LinkTrust Difference

LinkTrust’s accuracy and eye on continuous innovation provide OFFERweb with the competitive edge it needs to succeed.

After seven years, OFFERweb still recommends LinkTrust lead generation software because it offers everything they need to run a successful business. Many aspects of Lead Generation can be extremely technical and have a lot of moving pieces that require daily monitoring, a chore LinkTrust Lead Gen makes simple. “We needed a technology platform willing to stay entrenched in the affiliate space to provide needed upgrades and services in what we all know to be such a fast-paced, and ever changing industry,” Miskovich-Dudas said, “LinkTrust knows the business and what we need as an advertiser to succeed with Lead Gen. Hands down, we would recommend them to anyone searching for the best tracking solution in the industry.”
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HOW CAN LINKTRUST HELP YOU?


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