Were you getting sick of the Windows ’98 look of LinkTrust? So were we. As we make our way into bringing you new and powerful tools in tracking, it was obvious we needed to bring LinkTrust into the current decade. This new coat of paint and icon update is our first step in making our user interface more approachable and easy to use.

LinkTrust tracking software continues to improve fraud controls, giving you more security in managing your traffic. In this release we’ve included four new ways to help you cut down on fraudulent conversions and clicks.

Avoid the headache that comes from missing images or creatives by sending your traffic to the Test Affiliate before it goes live to your publishers. All traffic you send through the Test Affiliate will be tracked and recorded, but revenue and commissions may be set to zero, eliminating accounting nightmares. You can also disable all click filters on test traffic.

Campaign Groups were born as a quick work around for LinkTrust customers needing to manage campaigns in several currencies. With this new feature, you can designate that all campaigns running in a particular country/currency are in one group. In addition to the multi-currency scenario, Campaign Groups give you the ability to have two-layers of organization when utilized with Campaign Categories.

Now affiliates can download the details of their conversions in their Affiliate Center.

Allowing access for affiliates to see conversion details will help them budget their traffic allocations for your offers. When your affiliates can break out the reports and know the referrer for each conversion and get access to the Affiliate Reference ID they can know which traffic sources convert better, give you higher quality traffic and qualify for a better payout.