Way Back When

Working for an online advertising company, Frank Ouimette and Bret Grow managed large amounts of data using multiple text files and spreadsheets. To compile and control the massive amounts of information they decided to develop their own software. In 2001, Frank and Bret began working on LinkTrust at home, creating the tracking software to do exactly what they needed.

Cracking the Code

The affiliate marketing industry had few tracking solutions for companies. Companies either had to develop their own solution, or choose expensive, cumbersome systems available for white labeling. Frank and Bret knew their system could help lower the barrier to entering the affiliate marketing industry. Their software made tracking and managing an ad network much easier and far less costly than the alternatives.

Doing Double Duty

Prior to releasing LinkTrust, Frank and Bret spent their days using the software to power their own ad network and worked nights and weekends to refine it. Using the software in a real-world setting was invaluable. They got to see first-hand what worked and what didn’t. As the software became more sophisticated, Frank and Bret began to focus full-time on software development.

New Kids on the Block

In 2004, Frank and Bret’s software was ready for prime time. The first release, LinkTrust 4.0, included three main features: lead management, co-reg management and pixel management. Like a breath of fresh air, LinkTrust offered excellent customer service and a clean system to an industry full of companies looking for a better way to manage information.

The Grass is Greener

It didn’t take long for industry players to take note of the up-and-coming system that provided an accurate, user-friendly, and cost-effective alternative to business as usual. Since bringing on the first partners in 2004, LinkTrust has grown to be one of the top providers in affiliate tracking. Along with Frank and Bret there are dedicated developers, an enthusiastic sales team and an understanding customer support crew providing each partner with the tools to succeed.