Use Case: You won’t get anywhere in affiliate marketing unless you keep your affiliates happy and make sure they know about the offers you want them to promote.
It’s easy to communicate with all of your affiliates in a variety of ways using LinkTrust. Over the next couple of weeks, our tips of the week will teach you more about how to use LinkTrust to stay in touch with your affiliates.
Our first tip is how to connect your mail server with your LinkTrust account.
Next week we’ll talk about using email templates (custom and default) in LinkTrust.
The third part of the series will cover how to use tokens in emails to send your affiliates the information they need to get moving on offers.
How to Customize Your Email Setting and Server in LinkTrust:
Not all users have access to this part of LinkTrust, only ones with the “manage email settings” right enabled for their user account.
To access Email settings, select the Account tab within your LinkTrust account, then Email Settings.
First, set up your default email settings by identifying a from name and email address. These are the settings that will be used in your default email templates. Next, setup the mail server settings. We suggest setting up your own mail server. You can use the LinkTrust mail server, but you have more control over the deliverability of your emails if you set up your own.
If you select Use my own email server, the following information is required:
- SMTP Host Name
- SMTP Port
- UserName (optional)
- Password (optional)
- Enable SSL/TLS
We suggest setting up your own mail server to control your own email deliverability, because the use of the LinkTrust email server does not guarantee delivery.
The setup of a broadcasting mail server is not generally the concern for marketers managing the campaign. But you should check that your email Service Provider or in-house broadcaster is using these techniques:
- Setup physical address on sub-domain. The sub-domain of the main client sent is used for a physically separate broadcast service, e.g. : http://email.domain.com, for example: http://email.amazon.com (This is not essential, but good practice).
- A & MX records An „A‟ record is needed for click and open tracking. The „MX‟ record is for emailing. This setup is needed to verify sending IP address and for replies/bounces to be routed back to the server.
- Setup Sender Policy Framework.
- Setup Yahoo! Domain Keys.
Check out this article on Econsultancy for 15 best practices for improving email deliverability.
Next week we’ll cover customizing your email templates within LinkTrust. For more help on connecting your mail server to your LinkTrust account, please contact LinkTrust support.