You may not know it, but pretty much every time you see something posted from LinkTrust, I’m the person behind the monitor writing the blog posts, tweeting, Facebooking and sending emails. My name is Kyna Taylor and I’ve been working at LinkTrust for a few years now. I love sharing all of the latest things that LinkTrust has done and helping you to understand the system a little more. Today I thought I’d share an experience I had recently that taught me some interesting things about team work.
The last weekend in April I got to participate in the first ever Ragnar Trail Relay at Zion National Park in Southern Utah. I learned a lot about myself and felt like I took away a lot of applications to every day life.
Your team is important.
The group of friends that I ran the Ragnar with were just doing it for fun. No one cared about how fast we got our legs done, just that we finished and we had a good time in the process. (There were a lot of elite teams there who were working to win the race. Because Ragnars are relays, it doesn’t matter how fast you are — if you don’t have a good team, you won’t win.)
For the majority of the teams who were there, the team was important because they were able to give you the support you needed along the way and help you be a part of something the average runner will never do. Namely, run approximately 120 miles in 24 hours. Also, there’s a lot of downtime in between your legs. My teammate rubbed my feet after they got blisters on the first trail. Now that is teamwork.
Your coworkers, employees and business partners can either be a great support to you, help you find your strengths and work on your weaknesses, or they can trip you up and not be there for you when you need them to be. Make sure your team has the right people.
Get the right gear.
Every runner knows that you can’t run a race in brand new shoes. While I ran the race in my trusty, broken in running shoes, I made the mistake of using a new kind of socks. Between the new socks that were too tight and the abundance of sand on the first leg, I ended up with at least 5 blisters after the first 7.5 miles.
In business it’s so important to choose the right tools to help you succeed. Runners need good shoes and socks. Affiliates, networks and advertisers need good technology. If you get a technology that doesn’t fit and won’t work with you to do what you need — your business is going to get blisters.
Have a game plan.
I did not train for this race. Bad idea.
Just like in business, if you get into performance marketing, start running a race or build your own lead gen offer without thinking it all the way through — how do you know you’ll be successful? You might make it through the first leg fine, but the second and third ones will just get more difficult and you’ll wake up the next day with calves so sore you can’t walk right.
You can study all you want to about performance marketing, you can follow all the forums and read all the blogs and get prepared. But then you’ll be in the middle of your work day and you’ll hit a challenge you’re not sure how to handle. Find someone to give you advice about the smartest choices to make.
Know what you’re getting in to and have a plan for the upcoming days and months.
Stop Making Excuses
After we finished the race we realized that we have no excuses left as to why we won’t work out. Running a Ragnar we ran in the middle of the day when it was more than 80 hot degrees outside. We ran without water. We ran after having already worked out that day. We ran in the middle of the night by the light of a headlamp and the moon. We ran during the coldest time of the night. We ran on little to no sleep. We ran while we were sore and we ran in places that were unfamiliar.
You can always find excuses for why you’re not performing, why you’re not finding success. There are no excuses that can’t be negated. You can do it. Gather a talented team, get the right technology, figure out your game plan, find a mentor and stop making excuses.
And then when it’s all over, take a break and go on a beautiful hike with some friends. (And don’t forget to sport the LinkTrust hat!)