AFFILIATE SUMMIT EAST 2025 - Trend, Connections and the future of Affiliate Marketing

Affiliate Summit East 2025, held in New York City, remains one of the most influential events in the world of affiliate marketing and performance marketing. For years, this conference has brought together publishers, solution providers, networks, and advertisers from all industries to discuss trends, explore new opportunities, and build strategic partnerships. More than just a networking event, ASE is the epicenter where the future of performance marketing is shaped.

Why LinkTrust Attended Affiliate Summit East 2025

This year, the LinkTrust team attended ASE 2025 with three main objectives:

• Discuss and showcase the upcoming launch of LinkTrust Version 8 (LT8), the next generation of our performance marketing platform.
• Strengthen relationships with existing integration partners to explore new synergies and product enhancements.
• Expand our network by connecting with industry leaders and uncovering new business opportunities.

The event was the perfect stage to demonstrate how LT8 redefines accuracy, scalability, and flexibility in affiliate program management.

Affiliate Marketing Trends 2025: Key Takeaways

ASE 2025 delivered valuable insights for the future of performance marketing:

1) The Impact of Artificial Intelligence on Digital Marketing

Industry veterans are adopting AI to optimize processes, enhance data analysis, and personalize strategies. However, AI is also being used by bad actors to develop more sophisticated fraud tactics. The main takeaway: AI is a powerful tool to enhance essential tasks—not replace them.

2) The Challenges and Opportunities of B2B Affiliate Marketing

The B2B performance marketing space offers huge potential but comes with unique challenges. Unlike traditional transactional affiliate programs, B2B involves longer sales cycles and unique commission structures. A single product might require a referral program, a reseller program, and an affiliate program—each needing its own tailored approach.

How LinkTrust 8 Addresses These Challenges

The infrastructure of LinkTrust 8 is designed to leverage the future use of AI for reporting and advanced analytics. The ability to create custom reports, merge them with external data sources, and use AI to identify trends, red flags, and opportunities will give users a competitive edge.

LinkTrust Pipeline is built to handle long B2B sales cycles by integrating directly with the client’s CRM. In LT8, this feature has been enhanced to make LinkTrust even more competitive in the B2B performance marketing space, where only a few players offer truly specialized solutions.

Highlights from Affiliate Summit East 2025

One of the most memorable moments was our Customer Appreciation Event with Tipalti, hosted at the Mets baseball game in Queens, New York. Clients and partners enjoyed an evening of networking and baseball, celebrating the strong partnership between the two companies.